Public Relations · University of Oregon · Class of 2026 Graduate
I'm John Romero — a University of Oregon PR graduate with a passion for strategic communications, sports media, and audience engagement. I believe the best stories don't just inform — they connect, inspire, and move people to act.
Developed a full PR and social media campaign for the Portland Trail Blazers. The "Blazer Boosters" campaign addressed declining Gen Z fan engagement by recommending a digital-first, influencer-driven strategy — including partnerships with 5–8 Oregon-based micro-influencers, behind-the-scenes short-form content for TikTok and Reels, and a pre/post-game social debrief series. Objectives targeted a 20% increase in Gen Z digital engagement by Oct 2026 and a 20% increase in game attendance by Feb 2027.
View Full Presentation ↗Developed a full strategic PR campaign for the Sullenberger Aviation Museum (Charlotte, NC) — a Smithsonian affiliate home to the Miracle on the Hudson aircraft. Led tactics development across three campaign tracks targeting airport travelers, families, and veterans, delivering a comprehensive $305 campaign plan that the museum loved.
View Full Presentation ↗As an Account Executive at Allen Hall Public Relations, contributed to media outreach for the Prefontaine Classic's 50th anniversary at Hayward Field. Drafted targeted pitch emails to local and regional reporters to generate earned media coverage for one of track and field's most prestigious events.
Supported marketing and promotional strategies to enhance the game-day experience for Oregon Athletics fans. Assisted with in-game promotions, on-field activities, and brand activation efforts to boost student participation and school spirit.
The Sullenberger Aviation Museum (SAM) in Charlotte, NC — a Smithsonian affiliate and home to the Miracle on the Hudson aircraft — faced a critical awareness gap. Despite world-class exhibits, the museum was mistaken for an airport exhibit, perceived as niche, and operating on a tight $325K annual budget with under 10 staff.
Delivered a full implementation-ready campaign for a total budget of just $305. The museum responded positively to the presentation.
The University of Oregon's Duck Nest has launched PaddleOn, a new mental health and wellness app designed to help students manage stress, stay organized, and find balance throughout the busy college year. Inspired by the calm and steady nature of ducks, the app gives students easy access to tools and resources that make taking care of their mental health simpler than ever.
College life is exciting but often overwhelming. According to the American College Health Association's 2024 report, 76.4% of college students experienced moderate or high stress in the past month.
The app features a Paddle Planner for scheduling, Quack Chats for peer and professional support, Duck Pond Meditations for stress relief, and Paddle On, Ducks — a goal-tracking feature to keep students motivated.
"At the Duck Nest, we're always looking for new ways to make resources more accessible for students." — Jordan Lee, Wellness Coordinator, Duck Nest
Instead of chasing trends, the Spurs chose to celebrate their identity — leaning into something no other NBA team could copy: San Antonio's culture. The Spurs embedded that cultural identity directly into their branding, making fandom feel like a form of self-expression.
Success in esports isn't just about mechanical skill — it's also about mental strength, leadership, and the ability to adapt. As the face of OpTic Gaming, Scump carried the weight of huge expectations from fans and teammates, creating a positive environment where his teammates could trust and rely on him.
After more than a decade of competing, Scump retired in early 2023, citing mental fatigue and burnout — reflecting a growing issue in esports. His openness about these challenges, and his continued impact as a content creator and broadcaster, shows how the skills players develop go beyond the game itself.
As an Account Executive at Allen Hall Public Relations, I collaborated with a student team on a media outreach campaign for TrackTown USA ahead of the Prefontaine Classic's 50th anniversary — one of the most prestigious track and field meets in the world, held at Hayward Field in Eugene, Oregon.
Work centered on drafting personalized pitch emails to local and regional reporters, making the case for why the 50th anniversary was a compelling story worth covering.
05 — Contact
B.S. in Public Relations, University of Oregon — June 2026. Always happy to talk PR, sports media, or creative strategy.
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Recommended a short-form video strategy for the Trail Blazers targeting Gen Z fans through micro-influencer collaborations and interactive pre/post-game social content.
Managed social media content, media lists, and digital outreach for TrackTown USA to expand awareness and attendance for Hayward Field competitions.
Contributed to brand activation and in-game promotion efforts at Oregon Athletics events, supporting digital and on-site engagement to boost school spirit.